INTERVIEWER: In a crisis situation, media are powerful and how the press responds to a given situation has a great deal to do with how the public responds. So, what should PR practitioners do when they speak to the media during a crisis? KRISHNA ATHAL: The mantra is simple: Be Quick. Be Accurate. Be Consistent.
Does the festival of Rakhi still have its real essence in the contemporary society? With an emerging show-off society, hasn’t this celebration become more significant to vendors and retailers than to brothers and sisters? Today is the only rare day when guys will not run after girls, but will run from girls. I wonder how… Read More
When you were inside your mom’s tummy, your mom suffered the pain that you gave to her, and you thanked her by kicking her all day long. When you were 1 year old, your mom celebrated the first birthday of you, you thanked her by crying all day long. When you were 2 years old,… Read More
Question 1: If you knew a woman who was pregnant, who had 8 kids already, three who were deaf, two who were blind, one mentally retarded, and she had syphilis, would you recommend that she have an abortion? Read the next question before looking at the response for this one. Question 2: It is time… Read More