PUBLIC RELATIONS: Relationship Between Reputation and Brand

This article aims at analysing the relationship between reputation and brand, at the same time evaluating the role of reputation in corporate communications. Reputation and brand have always been related to each other for a successful positioning in the market. The theory of reputation depends on public’s primary conviction and remark of the brand’s previous… Read More

Critical Review of Globalisation and Public Relations: An Overview Looking Into the Future

Based on the report of “Sriramesh, K. 2009. Globalisation and public relations: An Overview Looking Into The Future. PRism 6(2)”, this article presents a critically informed analysis of the development of the body of knowledge of global public relations, broadly defining “culture” with a view to the future. The real challenge for public relations is… Read More