Team Mauritius: “Will you still love us in the morning?”

We’ve heard about all the intensive work and renovations that venues around the Island have been undergoing since the announcement that the 10th edition of the Indian Ocean Island Games (IOIG) would be coming to Mauritius. We watched with anticipation when Krouink was introduced as the lovable mascot. We rolled our eyes when it came… Read More

Impact of Social Media on Youth Olympic Games

Internet users give a lot of importance to information and types of communication on social media platforms. Basically, online fans are the disseminators of key messages among their peer groups, hence widening the reach of the sport brand, and transforming users into ambassadors and agents in the society. Social media should be, like few others,… Read More

Social Media and Sport Industry

The intense attention of social media and public in sport is a gift, and also a curse. Today social media has become one of the most important factors in the sports industry. Nevertheless, through effective public relations, sports organisations may prevent the development of various issues that could at the end damage their prestige. And… Read More